Are Internet-Based Monument Companies Naturally More Creative?

As reflected in the title to this article, I pose my question as it reflects a discussion that needs to be had within the death-care industry relating to creativity. I have long argued that the monument industry has not been creative enough, preferring instead to earn a quick buck at the expense of creating a legacy memorial for their clients. This lack of creativity has filled cemeteries with “me-too” monuments that are boring and unattractive.

Bill Bates, the President of a death-care industry training program for funeral homes sent me an email titled, “On Becoming Creative.” Bill is a leader in creativity in the death-care industry so his words should receive rapt attention.

“Words can be powerful; especially the words that make up loving eulogies and the ones we use to honor others, yet words are but symbols of symbols, thus twice removed from truly effective communication. If words only, form the bases of funeral ceremonies, which they have in the American funeral, they of their nature must fail to fully capture the essence of an individual beyond the material facts and figures of his or her life. The fact that an individual graduated from college, had a dynamic and successful career, was married, a father and grandfather and retired says little about his heart, his victories and defeats, his courage in the face of adversity.”

“The ability to creatively demonstrate each individual’s accomplishments, religious, spiritual or philosophically perspectives and relationships form the basis or foundation of good funerals. They give meaning to the word personalization or interactive funeral ceremony.”

“Creative ceremonies go beyond the use of words to tell a story and communicate the meaning of a life. Some level of creativity is required to symbolize such things as goodness, integrity, love, kindness, tenacity, courage and all of the stuff we value about being human that lies beneath the activity of a life. A picture truly becomes worth a 1000 words when we can show the beauty in loving relationships through participation or when we can creatively demonstrate the characteristics that others loved in the deceased. Our ability to paint the picture energizes the experience and moves family and friends, impacting their perception of value in the experience.”

Bill gets it! He understands something very important that a lot of funeral homes and monument companies have failed to understand and express through their work. As a whole, the monument industry has not been as creative as it could or should have been as many folks entered the industry as mediocre tradesmen, lacking in big-picture creativity or communication skills to truly educate the consumer.

Thanks to online retailers, such as http://www.usamonuments.com/, traditional monument companies are crawling slowly toward the Internet scene as consumers are demanding the shop-from-home convenience and creativity that the Internet-based memorialist offers.

If a company is creative on the Internet, then they are more likely to be creative in memorializing a loved one’s legacy.

If you want to purchase a mediocre monument, it really doesn’t matter as much where you purchase, and price alone may be the primary focus of your commodity purchase.

However, if you want an heirloom memorial, look at the creativity of the memorialist and you are more likely to achieve something special in memorilizing yourself through a preneed purchase, or in memorializing a loved one.

Remember, Bill gets it! I hope you do too!


Burton Fletcher
http://www.usamonuments.com/
Burton@USAMonuments.com